Feb. 27 - Mar. 1, 2025
Washington Park 700 E. Madison St. Brownsville, TX 78520
Gates Open 1pm Th./ 11am Fri./ 7am Sat. - first 3 hours free
Children 12 and under admitted free with an adult.
DISCLAIMER: THIS IS AN OUTDOOR STANDING ROOM ONLY EVENT, THERE ARE NO RESERVED SEATS.
ALL TICKETS ARE GENERAL ADMISSION. ANY SEAT OR ROW NUMBERS ON TICKETS ARE FOR INVENTORY PURPOSES ONLY.
BOARD OF DIRECTORS
& OFFICERS
Board of Directors
(YEAR INDICATES PRESIDENTIAL TERM)
Danny Loff (1986 & 1987)
Mark Barnard (1988)
Dan Alaniz (1989 & 1990)
†Mary Alice Loya †(1991)
Alonso "Tiny" Barrientes (1992)
David Hanawa (1993)
Jose Luis Martinez (1994)
Jack Loff (1995)
Robert "Bobby" Lerma (1996)
Mary Jane Escareno (1997)
David Vela (1998)
†Molly Plitt †(1999)
Sammy Herrera (2000)
Roberto Solis (2001)
†A. Roy Gonzalez †(2002)
Adrian Garcia (2003)
Poncho Gomez (2004)
David Musso (2005)
Tommy Bermudez (2006)
Sandra Herrera (2007)
Roy De los Santos (2008 & 2009)
Gabriel "Gabe" Pena (2010)
JJ Gonzalez (2011)
Sergio Rodriguez (2012)
Olga Gonzalez (2013)
Norma Gomez (2014)
Dillon Vanderford (2015)
Letty Rodriguez (2016)
Emily Mathers (2017)
Connie Hensley (2018)
Margarito Maldonado (2019)
Anika Aviles (2020)
Virtual Festival (2021)
Patricia H. Gonzalez (2022)
Lupita Vera (2023)
Neal Mathers (2024)
EXECUTIVE BOARD
Chair/Chief Executive Officer
Olga Gonzalez
​
Chief Financial Officer
Emily Mathers
​
HQ Operations
Margarito Maldonado
​
Executive Director/Chief Operating Officer
Roy De los Santos
​
Secretary
Tommy Bermudez
​
General Manager
JJ Gonzalez
BOARD APPOINTED OFFICERS
Chief Marketing Officer
Michelle L Garcia
​
VP of Membership
Janeth Rico
​
Beverage Operations
Inez Ibarra​
2025 Officers
President 2025 - Patty Cuellar
​President-Elect 2026 - Charlie Abrego
Operations
VP - Jaime Ibarra
​AVP - Roger Gonzalez
​AVP - Manuel Fernandez
​​
Entertainment
VP Main Stage - Rudy Rivera, Jr.
​AVP Main Stage - Art Rosales
​
VP Big Tent - Lionel "Leo" Cortez​
AVP Big Tent - Max Roca
​
Events
VP - Oralia Rivera
​AVP - Carmen Lainez
​AVP - Mike Ayala
​
Special Operations
VP - Carlos Lainez
​AVP - Ralph Garcia
​AVP - Ruben "Scuba" Garcia
​
Mercado
Chair - Sarah Martinez
Co-Chair - Cindy Herrera
​
Vendor Services​​
VP - Laura Nellie Tavares
AVP - Gollo Padilla
AVP - Juan E. Garza
​
Cook-Offs
​​VP - Jacob Tamayo
​AVP - Jonathan Gonzalez
​AVP - Arnulfo "A.Rod" Rodriguez
​AVP - Blanca Gomez
​AVP- Mario X Vera Jr
​
Para Niños
VP - Norma Harfeny
​AVP - Mary Cuevas
AVP - Frank Garza
​
Treasury
Treasurer - Jeannie Carrero
​Asst. Treasurer - Adrian Rangel
​Asst. Treasurer - Damaris Guadiana
​
Secretary​​
Secretary - Claudia Lainez
​Asst. Secretary - Star Rivera
Asst. Secretary - Lucy Ponce
​VP Beer Booth 1 - Jesus Tamez
​VP Beer Booth 2 - Maria Elena Martinez
​VP Cantina 1 - Loribeth Stevens
​VP Cantina 2 - Sarah Tamez
​Wine Tent - Beatriz Gomez
​Soda/Water Booth - Mina Hernandez
​Soda/Water Booth - Rina Hernandez
​
Park Decorations
​​Park Decorations - Claudia Vera
​Asst. Park Decorations - Alicia Aleman
​​President's Photographer - Daniel Sanchez​
​​
Corporate Marketing
​​​​Chief Marketing Officer - Michelle L. Garcia
​Assistant to the CMO - Oneil Cuevas
VP Strategic Planning - Neal Mathers
​​VP Corporate Relations - Patty Cuellar
VP Partnered Events - Marcela Pena
​VP VIP Entrance - Julie Arellano
VP VIP Main Stage - Norma Castaneda
​VP VIP Big Tent - Dagma Rodriguez
Web/Data Analyst - J.D. De Leon
Gov't/Community Relations - Bryan L. Martinez
Corporate Marketing Ambassadors​​:
David Diaz
​Ruben Quintero
​​Cassandra Bravo​
​Gabriela Fernandez
Luis Garcia
​Noraliza Kenney
​Chase Maffe
Eynar Cantu
Norma Salazar
April Flores​
David Mireles
​​​​​​
​Membership
VP Membership - Janeth Rico
​AVP Membership - Elvia Lozoya
​Membership Ambassadors:
Evelia Sosa
Mayra Maya
Andrea Montemayor
Beverage Operations
VP - Inez Ibarra
Beverage Operations Asst. - Raul Hernandez