President 2019
Margarito Maldonado
President Elect 2020
Anika Aviles
VP Operations
Gabriel Pena
AVP Operations
Jaime Ibarra
AVP Operations
Roger Gonzalez
Operations
Eddie Uribe
VP Entertainment
Narciso Escareno
AVP Entertainment
Ernie Barrientes
VP Big Tent Entertainment
Leo Cortez
AVP Big Tent Entertainment
Max Roca
VP Events
Rudy Rivera
AVP Events
Carlos Lainez
AVP Events
Manuel Fernandez
VP Special Operations
Patty Hernandez
AVP Special Operations
David Diaz
AVP Special Ops Security
Tony Flores
Chair Mercado
Claudia Lainez
VP Vendor Services
Laura Tavares
AVP Vendor Services
Gabiela Flores Fernandez
AVP Vendor
Norma Salazar
VP Cookoff Events
Roel Aviles
AVP Cookoff Events
Charlie Abrego
VP Kids Singoff
Linda Macias
AVP Kids Singoff
Blanca Gomez
VP Para Niño’s
Norma Harfeny
AVP Para Ninos
Veronica Arellano
Treasurer
Adrian Rangel
Asst. Treasurer
Jennifer Cardenas
Asst. Treasurer
Jeannie Rangel
Liaison Secretary/Beer Booths
Norma Gomez
Secretary
Lizette Cantu Diaz
Asst. Secretary
Patty Rodriguez
Chair Beer Booth #1
Dagma Rodriguez
Chair Beer Booth #2
Sara Tamez
Chair Cantina #1
Inez Ibarra
Chair Cantina #2
Vicente Hernandez
Chair Soda/Water
Mina Hernandez
Liaison Beer Ops
Poncho Gomez
Photographer
Sal Martinez
Photographer
Daniel Sanchez
Park Decorations
Sandra Nevarez-Hernandez
Assistant Park Decorations
Abby Hernandez
Execution Team
Ruben Barrientes
Robert Galvan
Fred Gomez
Johnny Martin
Joel Sanchez
Eddie Uribe
VP Membership
Elvia Lozoya
AVP Membership
Claudia Caraveo
Corporate Marketing Team
Chief Marketing Officer
Roy De los Santos, Jr.
Asst. CMO
Connie Hensley
CM Admin
Emily Mathers
VP Corporate Sponsorships
David Diaz
AVP Corporate Sponsorships
Ruben Quintero
VP Corporate Sponsorships
Lupita Cortinas
AVP Corporate Sponsorships
Cassandra Bravo
VP Corporate Sponsorships
Monica Garza
AVP Corporate Sponsorships
Murphy Jeffries
VP Corporate Sponsorships
Lupita Vera
AVP Corporate Sponsorships
Eddy Galvan
VP Corporate Sponsorships
Patty Rodriguez
VP Partnered Events
Aurora Stevens
AVP Partnered Events
Jessica Martinez
VP Social Media
Michelle Garcia
AVP Social Media
David Gomez
AVP Social Media
Liz Charles
VP Media & PR
Charlie Abrego
AVP Media & PR
Jacob Tamayo
VP Corporate Relations – Big Tent
Sarah Martinez
AVP CR – Big Tent
Angela Burton
VP Corporate Relations – Main Stage
Loribeth Stevens
CM Operations/Ambassadors
Alberto Sanchez
CM Ambassador
Julie Arellano
CM Photographer
Rosemary Hensley-Robledo
CM Ambassador
Irma Garcia
CM Ambassador
Elma Guzman
Sombrero Festival Board of Directors
Danny Loff
Mark Barnard
Dan Alaniz – Chief Financial Officer
Mary Alice Loya – General Manager
Alonso (Tiny) Barrientes
David Hanawa
Jose Luis Martinez
Jack Loff
Robert (Bobby) Lerma
Mary Jane Jackson
David Vela
Molly Plitt
Sammy Herrera
Roberto H. Solis
A. Roy Gonzalez
Adrian Garcia
Poncho Gomez
David Musso
Tommy Bermudez – Board Secretary
Sandra Herrera
Roy De los Santos-Cuellar
Gabriel (Gabe) Pena – HQ Operations Mgr.
JJ Gonzalez
Sergio Rodriguez
Olga Gonzalez – Board Chairman
Norma Gomez
Dillon Vanderford – Executive Director
Letty R. Garza
Emily Mathers
Connie Hensley