President 2018
Connie Hensley
President-Elect 2018
Margarito Maldonado
VP Operations
Jaime Ibarra
AVP Operations
Roger Gonzalez
VP Entertainment
Narciso Escareno
AVP Entertainment
Ernie Barrientes
VP for Big Tent Entertainment
Leo Cortez
AVP for Big Tent Entertainment
Max Rocha
VP Events
Gabriela Flores
AVP Events
Carlos Lainez
Chair Charro Days Classic 5K Run
Tiny Barrientes
VP Special Ops
Patricia Hernandez Gonzalez
AVP Special Ops
Rudy Rodriguez
Chair Mercado
Claudia Lainez
VP Vendor Services
Sarah Martinez
AVP Vendor Services
Laura Tavarez
VP Cook Off Events
Anika Aviles
AVP Cook Off Events
Manuel Fernandez
Cook Off Judging Coordinator
Jessica Martinez
VP Kids Sing Off
Linda Macias
AVP Kids Sing Off
Ashley Lerma
VP Para Ninos
Norma Harfeny
AVP Para Ninos
Veronica Arellano
Para Ninos
Adrian Garcia
Treasurers
Adrian Rangel
Assistant Treasurers
Jennifer Cardenas
Secretary
Lizette Cantu Diaz
Assistant Secretary
Norma Salazar
Chair Beer Booth 1
Dagma Rodriguez
Chair Beer Booth 2
Lupita Cortinas
Chair Cantina I
Inez Ibarra
Chair Cantina II
Vicente Hernandez
Chair Soda/Water Booth
Mina Hernandez
Photographer – Photography Coordinator
Isabel Almanza
Photographers
Rigo Davila
Roman Martinez
Miros Menchaca
Julio Olguin
Daniel Sanchez
Park Decorations
Sandra Nevarez-Hernandez
Asst. Park Decorations
Abby Hernandez
VP Membership
Liz Charles
AVP Membership
Elvia Lozoya
Execution Team
Ruben Barrientes
Robert Galvan
Fred Gomez
Johnny Martin
Joel Sanchez
Eddie Uribe
Corporate Marketing Team
Chief Marketing Officer
Roy De los Santos-Cuellar
VP Corporate Marketing
Noemi Salas
AVP Corporate Marketing
David Gomez
VP Corporate Sponsorship
David Diaz
AVP Corporate Sponsorship
Ruben Quintero
VP Corporate Sponsorship
Denise Granado-Chavez
AVP Corporate Sponsorship
Cassandra Bravo
VP Corporate Sponsorship
Monica Garza
AVP Corporate Sponsorship
Murphy Jeffries
VP Corporate Sponsorship
Lupita Vera
AVP Corporate Sponsorship
Eddy Galvan
VP Corporate Sponsorship
Patty Rodriguez
AVP Corporate Sponsorship
Mario Vera
VP Advertising
Aurora Stevens
VP Media
Charlie Abrego
VP Social Media
Michelle Garcia
Corp. Mktg. Photography
Rosemary Hensley-Robledo
VP Corporate Relations Big Tent
Sylvia Rodriguez
AVP Corporate Relations Big Tent
Angela Burton
VP Corporate Relations Main Stage
Loribeth Stevens
Corp. Mktg. Execution Team
Julie Arellano
Oziel Chavez
Art Rosales
Alberto Sanchez
Sombrero Festival Board of Directors
Danny Loff
Mark Barnard
Dan Alaniz – Chief Financial Officer
Mary Alice Loya – General Manager
Alonso (Tiny) Barrientes
David Hanawa
Jose Luis Martinez
Jack Loff
Robert (Bobby) Lerma
Mary Jane Jackson
David Vela
Molly Plitt
Sammy Herrera
Roberto H. Solis
A. Roy Gonzalez
Adrian Garcia
Poncho Gomez
David Musso
Tommy Bermudez – Board Secretary
Sandra Herrera
Roy De los Santos-Cuellar
Gabriel (Gabe) Pena – HQ Operations Mgr.
JJ Gonzalez
Sergio Rodriguez
Olga Gonzalez – Board Chairman
Norma Gomez
Dillon Vanderford – Executive Director
Letty R. Garza
Emily Mathers