Dancing group on stageSombrero Festival, Ltd. throws a party for Brownsville the last weekend in February each year during Charro Days, traditionally held in Washington Park in Downtown Brownsville. Sombrero Festival was founded in 1986 to enhance the Charro Days celebration and to provide a venue targeting a broad segment of the community. Our average annual attendance is 40,000. We maintain a low gate admission price for adults, while also offering free admission times to ensure everyone in our community can attend. Children under 12 are always admitted free when accompanied by an adult. We maintain a cooperative agreement with numerous local non-profit groups whereby the group performs volunteer service and we make a donation to their organization. To date, Sombrero Festival, Ltd. has returned approximately $1.5 million back to the community through non-profit organizations and direct donations for tourism, beautification, and recreation venues in the City of Brownsville. Sombrero Festival is staffed completely by volunteers and is a 501 –(c) (4) non-profit organization. Our annual gross income is $400,000, and we retain start-up money for the next year's festival. The remainder pays our bills and is invested back in the community. Sombrero Festival provides the best marketing venue during Charro Days.

Our 3 day event attracts this large segment of the population by featuring well-known Hispanic Artists, local music, unique food-booths, popular events such as the Jalapeno Eating Contest, Waiters Race, Grito Contest, Charro Days Classic 5K run, Tortilla Frisbee Toss, Hat-Stack Relay, and the only Charro Bean cookoff we know of, Frijolympics. We provide a fenced, secure, and family oriented festival.

On Sale November 1st, 2015

Sombrero Fest 2009 Sponsors

President 2016
Letty Rodriguez

President-Elect 2017
Emily Mathers

VP Operations
Neal Mathers

Operations Team

Tony Holker*

Operations Team

Edgar Covarrubias*

VP Special Operations
Margarito Maldonado

AVP Special Ops
Manuel Fernandez*

VP Events
Patty Hernandez

AVP Events
Gabriela Flores*

VP Entertainment
Narciso Escareno

AVP Entertainment
Ernie Barrientos*

VP Big Tent Cookoffs & Entertainment
Viro Cardenas

AVP Cookoff Events
Mandy Lopez Ornelas*

VP Para Niño's
Norma Harfeny

AVP Para Niño's
Norma Harfeny*

Park Decorations
Sandra Hernandez

Chair Charro Days Classic 5K Run
Tiny Barrientes*
Norma Salazar

Deputy Secretary
Norma Salazar*

Membership Coordinator

Veronica Hunt

Assistant Membership Coordinator

Veronica Hunt*


Adrian Rangel

Deputy Treasurer
Adrian Rangel*

Chair Beer Booth 1

Dagma Rodriguez *

Chair Beer Booth 2
Alberto Sanchez*

Chair Cantina I
Criminal Justice / Poncho*

Chair Cantina II
David Diaz*

VP Vendor Services
Lupita Rosales

AVP Vendor Services
Albert Garza*

AVP Vendor Services
Belen Gonzalez*

AVP Vendor Services

Cesar Rosales*

Chair of Tug-of-War
Art Rosales*

Chair of Grito
Tommy Bermudez*

Corporate Marketing Team
Roy De los Santos, Jr. Rosemary Hensley-Robledo
Connie HensleyCharlie Abrego
Claudia Ayarzagoitia Veronica Hunt
Emily Mathers
Michelle Garcia
Sylvia Rodriguez

Sombrero Festival Board of Directors
Danny Loff Roberto H. Solis
Mark Bernard Roy Gonzalez
Dan Alaniz - Chief Financial Officer Adrian Garcia
Mary Alice Loya - General Manager Poncho Gomez
Alonso (Tiny) Barrientes Sammy Herrera
David Hanawa David Musso
Jose Luis MartinezTommy Bermudez - Board Secretary
Jack Loff Sandra Herrera
Robert (Bobby) Lerma Roy De los Santos, Jr. - Chairman & CEO
Mary Jane Jackson Gabriel (Gabe) Pena
David Vela JJ Gonzalez
Molly Plitt Sergio Rodriguez
Sammy Herrera Olga Gonzalez
Norma Gomez
Dillon Vanderford - Executive Director

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