Sombrero Festival, Ltd. throws a party for Brownsville the last weekend in February each year during Charro Days. Sombrero Festival is traditionally held in Washington Park in Downtown Brownsville. Sombrero Festival was founded in 1986 to enhance the Charro Days celebration and to provide a venue targeting a broad segment of the community. Our average annual attendance is 40,000. Our gate price is $5.00 for adults and children under 12 are admitted free when accompanied by an adult. We maintain a cooperative agreement with numerous local non-profit groups whereby the group performs volunteer service and we make a donation to their organization. To date, Sombrero Festival, Ltd. has returned approximately $1.5 million back to the community through non-profit organizations and direct donations for tourism, beautification, and recreation venues in the City of Brownsville. Sombrero Festival is staffed completely by volunteers and is a 501 –(c) (4) non-profit organization. Our annual gross income is $350,000, and we retain only start-up money for the next year’s festival. The remainder pays our bills and is invested back in the community. Sombrero Festival provides the only marketing venue during Charro Days.

Our 3 day event attracts this large segment of the population by featuring well-known Hispanic Artists, local music, unique food-booths, popular events such as the Jalapeno Eating Contest, Waiters Race, Grito Contest, Charro Days Classic Marathon, Tortilla Frisbee Toss, Hat-Stack Relay, and the only Charro Bean cookoff we know of, Frijolympics. We provide a fenced, secure, and family oriented festival.

President Sergio Rodriguez President-Elect Olga Gonzalez VP Entertainment Narciso Escareno AVP Entertainment Ernie Barrientes VP Operations Dillon Vanderford AVP Operations Marc Lucio VP Special Ops Mario Vera VP Events Lupita Vera AVP Events Norma Salazar VP Corporate Sponsorships Connie Hensley VP Cookoff Events Debbi Musso AVP Cookoff Events Veronica Pena VP Vendor Services Albert Garza AVP Vendor Services Al Pena

Secretary Norma A. Gomez Treasurer Roel Aviles Deputy Treasurer Anika Portillo Membership Coordinator Letty Rodriguez Assistant Membership Coordinator Patty Rodriguez Chair - Charro Days Classic 5K Run Alonso (Tiny) Barrientes Chair Beverage Booth 1 Inelda Zuniga Chair Beverage Booth 2 Alberto Sanchez Park Decorations Coordinator Rachel Galvan Chairman - Board of Directors Robert (Bobby) Lerma Executive Director David P. Musso Secretary - Board of Directors Sammy Herrera Chairman - Corporate Finance Dan Alaniz Chief Marketing Officer Roy De los Santos, Jr.

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